IfThen specializes in user experience and design, web development, web content management and digital analytics for the world’s most recognized brands. Our approach is grounded in deep experience conceiving and building digital products for large audiences, then programming, nurturing, and growing them through their entire lifecycle. Most of our executive team began working together more than 20 years ago leading the team responsible for launching the original CNN.com. We have served or currently serve in key strategic and delivery roles with the University of Chicago, Disney/National Geographic, Trane Technologies, Hiscox Insurance, Mercer, Public Broadcasting Atlanta, and many others.