Lytics

Connect your customer data and use it to harness deeper customer insights — all without compromising efficiency, security, or losing sight of your larger business goals. Lytics is the customer data platform of choice for the next generation of customer-centric businesses — and the first-ever CDP with natively-integrated Generative AI capabilities. Lytics empowers businesses to reinvent how they use data and build relationships with data science and AI.

Lytics CDP is built to support the leading cloud data warehouse integrations and is a preferred Google Cloud partner, with data clean room capabilities powered by Google BigQuery — which means if you’re running on Google Cloud, there is no CDP better suited to meet your needs.